The Company's American launch to Urology for its successful German SLV laser required a campaign built around the name Evolve, which had been chosen by its owners. Treatment for BPH was revolutionized by lasers and was undergoing additional transformation through this smaller, portable, lightweight laser that plugs into a 110 outlet. The butterfly was chosen as the product icon for its representation of a natural evolutionary process that yields an end result everyone recognizes and likes to behold. Its quality of flight reinforces product characteristics of lightness, portability and precision.

DELIVERY ELEMENTS: Strategy; Creative Concept; Branding; Message Development; Core Creative; Journal and Trade Ads; Web Copy; Premiums.

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