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	Medical Device Launch — United States Ob/Gyn Market
	After two national Ob/Gyn focus groups declared skepticism about incorporating laser hair removal into their practices, Carr developed this mailer as Cynosure's market opener for Ob/Gyns. The piece emphasized the natural extension of this service in Ob/Gyn practices, while stressing its scientific and medical components. The result was a strong head start into the Ob/Gyn market and the company's overall lead in laser hair removal with this segment. DELIVERY ELEMENTS: Focus Groups; Strategy; Creative Concept; Branding; Message Development; Core Creative; Journal and Trade Ads; Consumer Collateral; Web Copy; Workshops; Tradeshow Booth; Tradeshow Management; Push-Pull Co-op Campaign; Premiums. HOME PO Box 418, Sturbridge, MA 01566 (508) 347-7077 ©2008 CARR ADVERTISING GROUP